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Australia's Most Trusted and Distrusted Brands - Fragile Nation November 2023 Report out now

Press Releases

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ANZ-Roy Morgan Consumer Confidence drops 3.4pts to 75.0 – as perceptions of personal finances deteriorates
Australian Consumer Confidence

ANZ-Roy Morgan Consumer Confidence drops 3.4pts to 75.0 – as perceptions of personal finances deteriorates

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Roy Morgan Business Confidence drops to 87.5 in July – 65% of businesses expect ‘bad economic times’ for the economy over the next year
Business Confidence

Roy Morgan Business Confidence drops to 87.5 in July – 65% of businesses expect ‘bad economic times’ for the economy over the next year

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Australian unemployment drops to 9.1% in July, but under-employment increases to 9.5%; under-employment is highest for Australians aged under 25
Unemployment

Australian unemployment drops to 9.1% in July, but under-employment increases to 9.5%; under-employment is highest for Australians aged under 25

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The Morgan Poll

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Father’s Day will deliver a spending boost amidst cost-of-living crisis
Australian Retailers Association

Father’s Day will deliver a spending boost amidst cost-of-living crisis

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Roy Morgan Update August 1, 2023: Consumer Confidence, Inflation Expectations & Holiday Destinations
Roy Morgan Video

Roy Morgan Update August 1, 2023: Consumer Confidence, Inflation Expectations & Holiday Destinations

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Ethical targeting: Next generation Helix Personas has arrived!
Helix Personas

Ethical targeting: Next generation Helix Personas has arrived!

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Latest Morgan Poll Release

Two Party Preferred Voting Intention

May 21, 2021
ALP
52.1%
Up 3.7% since the 2019 Federal Election
L-NP
47.9%
Down 3.7% since the 2019 Federal Election

Primary Voting Intention

May 21, 2021
ALP
32.6
L-NP
35.7
Greens
12.3
Ind
19.4

ANZ - Roy Morgan Consumer Confidence

Weekly: Aug 22-28, 2022
85.2%
-0.6%

Business Confidence

Monthly: August 2022
96%
+1.1%

Unemployment

Monthly: August 2022
9.2%
+0.7%

Inflation Expectations

Monthly: July 2022
5.9%
+0.2%

Featured Products.

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Helix Personas
PRODUCT

Helix Personas

Unlock the DNA of Australia to discover the Why and What Next of consumer behaviour. Helix Personas is a powerful psychographic consumer segmentation and data integration tool that combines sophisticated psychographic, attitudinal and behavioural data to classify the Australian population.
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Single Source
PRODUCT

Single Source

Single Source delivers an atlas of truthful, concrete networks between and within target customers. Connect purchase behaviour to media preference. Put ad awareness in the context of lifestyle goals. Correlate specific product attitudes to credit cards, technology adoption, or ‘No Junk Mail’ stickers. Explore. Discover. Know.
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Morgan Target Mapping
PRODUCT

Morgan Target Mapping

Morgan Target Mapping redefines what you can do with location-based profiling. Zoom in to the region, neighbourhood, street and house to find where your current or potential customers live.
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