Alcohol
The critical, robust market data every marketer needs
Roy Morgan’s alcohol research provides comprehensive data for retailers, distributors, importers, manufacturers and marketers of beer, wine, cider, spirits, liqueurs and RTDs.
Drawn from our world-leading Single Source, our alcohol research contains complete consumer data, including:
- Alcohol Key Performance Indicators by brand
- Consumer attitudes to drinking and beverages
- Demographic profiles of non, low, medium and heavy alcohol drinkers
- Channels analysis by category and brand, including switching and loyalty
- Brand awareness, consideration, rejection and recommendation
- Media Most Useful by alcohol category
Alcohol Industry Subscriptions
No other market research tool can help you compete more aggressively. Used with our ASTEROID software platform, you can re-cut and re-analyse the data to suit any business or marketing needs as they arise.
Our specialist industry analysts train your staff and conduct workshops to ensure that you can extract the maximum benefit from the data.
Subscribe to Roy Morgan Research to receive comprehensive, up-to-date consumer research in an accessible, practical and flexible database.
Contact us to discover the full potential of a Roy Morgan Research subscription in our alcohol data guide.
Ready-made reports and profiles
Current alcohol reports:
Alcohol Consumer Profiles
A Consumer Profile for your product or store is already available to download. Consumer Profiles provide a clear, complete picture of your target market’s demographics, lifestyle, media habits, brand awareness, purchase intentions, satisfaction levels and values.
