Helix Personas

Turn your customer database into actionable Personas, understanding who and where your ideal customers are. Optimise your marketing spend by using the most effective messaging and media channels to reach the right customer. Grow your business by matching the right product with the right customer. Maximise your data by using Helix Personas to connect disparate data sets. Grow your customer base by finding new customers that ‘look like’ your best customers. Make data driven decisions on product development.

Understand the humans behind your client’s customer database. Translate client data into actionable Personas rather than simple demographics. Convert any Roy Morgan Single Source data into buyable audiences. Optimise creative, messaging and media plans nationally or at a local area level. Streamline audience buying across channels using Helix Personas as a common language.

Gain a deep understanding of who and where your audiences are. Monetise your audience using a common language around human profiling. Quantify the value of your audience for advertisers across all industry verticals.