Readership in New Zealand, 12 Months to June 2024
Detailed below are the Roy Morgan Readership estimates for New Zealand for the 12 months to June 2024.
Magazines
| July 2022 – June 2023 | July 2023 – June 2024 | |||||
| Readership ‘000 | % of Population 14+ | Readership ‘000 | % of Population 14+ | % of Population 14+ Gain/Loss | Readership ‘000 Gain/Loss | |
| (unweighted) | 6,524 | 6,167 | ||||
| (POPN ‘000) | 4,189 | 4,308 | ||||
| MASS WOMEN’S MAGAZINES | ||||||
| Australian Women’s Weekly NZ Edition | 127 | 3.0% | 88 | 2.1% | -0.9% | -39 |
| NZ Woman’s Weekly | 76 | 1.8% | 103 | 2.4% | 0.6% | 27 |
| NZ Woman’s Day | 145 | 3.5% | 132 | 3.1% | -0.4% | -13 |
| New Idea | 40 | 1.0% | 54 | 1.3% | 0.3% | 14 |
| That’s Life! | 44 | 1.0% | 43 | 1.0% | 0.0% | -1 |
| WOMEN’S LIFESTYLE MAGAZINES | ||||||
| Lucky Break | 32 | 0.8% | 28 | 0.6% | -0.2% | -4 |
| Mindfood | 66 | 1.6% | 66 | 1.5% | -0.1% | 0 |
| WOMEN’S FASHION MAGAZINES | ||||||
| NZ Fashion Quarterly | 43 | 1.0% | 28 | 0.7% | -0.3% | -15 |
| NZ Weddings & Honeymoons | 24 | 0.6% | 31 | 0.7% | 0.1% | 7 |
| HOME, GARDEN AND FOOD MAGAZINES | ||||||
| Better Homes and Gardens | 22 | 0.5% | 18 | 0.4% | -0.1% | -4 |
| Bunnings Magazine | 43 | 1.0% | 59 | 1.4% | 0.4% | 16 |
| Habitat | 108 | 2.6% | 103 | 2.4% | -0.2% | -5 |
| Home NZ | 58 | 1.4% | 29 | 0.7% | -0.7% | -29 |
| Homestyle NZ | 27 | 0.6% | 46 | 1.1% | 0.5% | 19 |
| NZ Gardener | 86 | 2.1% | 107 | 2.5% | 0.4% | 21 |
| NZ House & Garden | 82 | 2.0% | 87 | 2.0% | 0.0% | 5 |
| Kiwi Gardener | 41 | 1.0% | 37 | 0.9% | -0.1% | -4 |
| Your Home & Garden | 43 | 1.0% | 49 | 1.1% | 0.1% | 6 |
| FOOD & ENTERTAINMENT MAGAZINES | ||||||
| Cuisine | 82 | 2.0% | 77 | 1.8% | -0.2% | -5 |
| Dish | 83 | 2.0% | 86 | 2.0% | 0.0% | 3 |
| HEALTH & FAMILY MAGAZINES | ||||||
| Healthy Food Guide | 21 | 0.5% | 18 | 0.4% | -0.1% | -3 |
| Tots to Teens | 21 | 0.5% | 8 | 0.2% | -0.3% | -13 |
| BUSINESS, FINANCIAL & AIRLINE MAGAZINES | ||||||
| Time (fortnightly from Jan23) | 34 | 0.8% | 30 | 0.7% | -0.1% | -4 |
| KiaOra (Air New Zealand inflight magazine) | 107 | 2.6% | 135 | 3.1% | 0.5% | 28 |
| GENERAL MAGAZINES | ||||||
| Avenues | 30 | 0.7% | 26 | 0.6% | -0.1% | -4 |
| Consumer (bimonthly from Jan23) | 59 | 1.4% | 63 | 1.5% | 0.1% | 4 |
| Good | 47 | 1.1% | 20 | 0.5% | -0.6% | -27 |
| National Geographic | 47 | 1.1% | 43 | 1.0% | -0.1% | -4 |
| NZ Geographic | 46 | 1.1% | 38 | 0.9% | -0.2% | -8 |
| North & South | 52 | 1.2% | 60 | 1.4% | 0.2% | 8 |
| Reader’s Digest | 44 | 1.0% | 28 | 0.6% | -0.4% | -16 |
| Grapevine | 23 | 0.6% | 28 | 0.7% | 0.1% | 5 |
| Metro | 36 | 0.9% | 27 | 0.6% | -0.3% | -9 |
| NZ Life & Leisure | 64 | 1.5% | 71 | 1.6% | 0.1% | 7 |
| New Zealand Listener | 208 | 5.0% | 219 | 5.1% | 0.1% | 11 |
| Art News NZ | 24 | 0.6% | 24 | 0.6% | 0.0% | 0 |
| Heritage NZ | 49 | 1.2% | 39 | 0.9% | -0.3% | -10 |
| Wilderness | 16 | 0.4% | 16 | 0.4% | 0.0% | 0 |
| The Shed | 12 | 0.3% | 13 | 0.3% | 0.0% | 1 |
| TV MAGAZINES | ||||||
| TV Guide | 152 | 3.6% | 127 | 2.9% | -0.7% | -25 |
| SPORTS MAGAZINES | ||||||
| NZ Outdoor Hunting | 33 | 0.8% | 30 | 0.7% | -0.1% | -3 |
| Rugby News (monthly from Jan23) | 31 | 0.7% | 22 | 0.5% | -0.2% | -9 |
| MOTORING MAGAZINES | ||||||
| AA Directions | 338 | 8.1% | 397 | 9.2% | 1.1% | 59 |
| NZ Autocar | 22 | 0.5% | 12 | 0.3% | -0.2% | -10 |
| NZ Classic Car | 12 | 0.3% | 21 | 0.5% | 0.2% | 9 |
| NZ Motorhomes Caravans & Destinations | 13 | 0.3% | 18 | 0.4% | 0.1% | 5 |
| FISHING MAGAZINES | ||||||
| Fish & Game NZ (biannually from Jan23) | 71 | 1.7% | 104 | 2.4% | 0.7% | 33 |
| NZ Fishing News | 14 | 0.3% | 26 | 0.6% | 0.3% | 12 |
| REAL ESTATE MAGAZINES | ||||||
| Property Press | 53 | 1.3% | 49 | 1.1% | -0.2% | -4 |
| NEWSPAPER INSERT MAGAZINES | ||||||
| Be Well (North Island) | 90 | 2.2% | 71 | 1.6% | -0.6% | -19 |
| Canvas (North Island) | 172 | 4.1% | 180 | 4.2% | 0.1% | 8 |
| Sunday Magazine | 137 | 3.3% | 118 | 2.7% | -0.6% | -19 |
| Viva (North Island) | 116 | 2.8% | 117 | 2.7% | -0.1% | 1 |
| Weekend (North Island) | 110 | 2.6% | 101 | 2.3% | -0.3% | -9 |
| Your Weekend | 105 | 2.5% | 98 | 2.3% | -0.2% | -7 |
Newspapers
Cross-Platform Audience is the number of New Zealanders who have read or accessed individual newspaper content via print or digital (web or app).
| Digital (Web or App) |
Total Cross-Platform Audience (print, web or app) |
||||||
| June 2023 (000’s) | June 2024 (000’s) | June 2023 (000’s) | June 2024 (000’s) | June 2023 (000’s) | June 2024 (000’s) | % change in Total Cross- Platform Audience |
|
| (unweighted) | 6,524 | 6,167 | 6,524 | 6,167 | 6,524 | 6,167 | |
| (POPN ‘000) | 4,189 | 4,308 | 4,189 | 4,308 | 4,189 | 4,308 | |
| New Zealand Herald | 477 | 446 | 1,535 | 1,507 | 1,747 | 1,716 | -1.8% |
| Dominion Post | 138 | 154 | 275 | 221 | 363 | 329 | -9.4% |
| Northern Advocate | 53 | 37 | 113 | 99 | 147 | 116 | -21.1% |
| Waikato Times | 77 | 65 | 139 | 124 | 203 | 176 | -13.3% |
| Bay of Plenty Times | 56 | 39 | 100 | 92 | 146 | 120 | -17.8% |
| Rotorua Daily Post | 28 | 13 | 89 | 65 | 105 | 74 | -29.5% |
| Gisborne Herald | 27 | 28 | 56 | 58 | 71 | 71 | 0.0% |
| Taranaki Daily News | 37 | 44 | 104 | 97 | 124 | 118 | -4.8% |
| Wanganui Chronicle | 26 | 38 | 81 | 54 | 97 | 84 | -13.4% |
| Hawke’s Bay Today | 65 | 44 | 122 | 96 | 171 | 121 | -29.2% |
| Manawatu Standard | 31 | 25 | 90 | 63 | 116 | 82 | -29.3% |
| Wairarapa Times-Age | 20 | 21 | 36 | 29 | 50 | 48 | -4.0% |
| The Press | 130 | 131 | 173 | 189 | 250 | 264 | 5.6% |
| Otago Daily Times | 84 | 90 | 214 | 215 | 264 | 267 | 1.1% |
| Nelson Mail | 22 | 40 | 67 | 66 | 82 | 85 | 3.7% |
| Ashburton Guardian | 12 | 12 | 31 | 23 | 41 | 31 | -24.4% |
| Timaru Herald | 16 | 16 | 49 | 43 | 62 | 52 | -16.1% |
| Southland Times | 35 | 20 | 81 | 73 | 104 | 88 | -15.4% |
| Sunday Star Times | 138 | 140 | 61 | 64 | 187 | 194 | 3.7% |
| Sunday News | 52 | 41 | 42 | 32 | 92 | 69 | -25.0% |
Print is net readership in an average 7 days. Digital is average Website visitation and App usage (if available) in last 7 days.
Magazine Cross-Platform Audience
Cross-Platform Audience is the number of New Zealanders who have read or accessed individual magazine content via print or digital (web or app).
| Digital (web or app) |
Total Cross-Platform Audience (print, web or app) |
||||||
| June 2023 (000’s) | June 2024 (000’s) | June 2023 (000’s) | June 2024 (000’s) | June 2023 (000’s) | June 2024 (000’s) | % change in Total Cross- Platform Audience |
|
| (unweighted) | 6,524 | 6,167 | 6,524 | 6,167 | 6,524 | 6,167 | |
| (POPN ‘000) | 4,189 | 4,308 | 4,189 | 4,308 | 4,189 | 4,308 | |
| AA Directions | 338 | 397 | 161 | 187 | 418 | 472 | 12.9% |
| Australian Women’s Weekly NZ Edition | 127 | 88 | 55 | 61 | 170 | 132 | -22.4% |
| Dish | 83 | 86 | 111 | 93 | 158 | 154 | -2.5% |
| Fish & Game NZ | 71 | 104 | 80 | 72 | 136 | 147 | 8.1% |
| Habitat | 108 | 103 | 55 | 44 | 147 | 137 | -6.8% |
| Healthy Food Guide | 21 | 18 | 53 | 49 | 68 | 63 | -7.4% |
| Kiwi Gardener | 41 | 37 | 61 | 47 | 93 | 78 | -16.1% |
| Mindfood | 66 | 66 | 88 | 89 | 132 | 141 | 6.8% |
| New Idea | 40 | 54 | 25 | 33 | 61 | 78 | 27.9% |
| New Zealand Listener | 208 | 219 | 68 | 66 | 245 | 251 | 2.4% |
| North & South | 52 | 60 | 83 | 84 | 120 | 128 | 6.7% |
| NZ Gardener | 86 | 107 | 60 | 70 | 130 | 159 | 22.3% |
| NZ House & Garden | 82 | 87 | 66 | 75 | 136 | 148 | 8.8% |
| NZ Woman’s Day & Now To Love | 145 | 132 | 72 | 72 | 196 | 182 | -7.1% |
| NZ Woman’s Weekly & Now To Love | 76 | 103 | 72 | 72 | 140 | 153 | 9.3% |
| Property Press | 53 | 49 | 32 | 39 | 81 | 85 | 4.9% |
| That’s Life | 44 | 43 | 25 | 15 | 63 | 51 | -19.0% |
| Time | 34 | 30 | 10 | 10 | 42 | 38 | -9.5% |
| TV Guide | 152 | 127 | 38 | 41 | 169 | 147 | -13.0% |
Print is average issue readership.
Digital is average website visitation & app usage (if available) in last 7 days for weekly titles (National Business Review, Time, New Idea, NZ Listener, NZ Woman's Day, NZ Woman's Weekly, Property Press, That's Life, TV Guide Magazine) & last 4 weeks for all other non-weekly titles.
