Roy Morgan Research

1988
November 1988A Log-Linear Model For Predicting Magazine Audiences
June 1988Australian Attitudes
May 1988Accuracy of Opinion Polling in Australia
April 1988Measurement of International Public Relations Campaigns (download unavailable)
April 1988The Demand for New Motor Vehicles
April 1988The Future of Values Studies
March 1988Parameter Estimation and Applications for a Generalisation
of the Beta-Binomial Distribution (BBD)
1987
August 1987Consumer Purchasing of CHEESE!!
1986
November 1986Australians' Attitudes Towards IVF: A Comparison of the Values of Supporters & Opponents By Margaret Brumby & Michele Levine
November 1986Public Opinion Polls Should Not be Banned
& Public Opinion Polls are Accurate
October 1986An Overview of Some of the Theory Behind the On-line Casualness System
September 1986The Inaccuracy of Telephone Polling - September 1986
September 19861986 Roy Morgan - Day after Recall Radio Ratings Comparison
with McNair Anderson Diary Radio Ratings
May 1986Beyond Demographics
January 1986Consumer Confidence, Voting Intention and Approval of Leaders
1985
September 1985The Values And Social Attitudes Of Older Australians Compared With The Young
September 1985Surveys by the Morgan Gallup Poll on Australian Federal Elections 1946-84
August 1985Experimental Readership Research
1984
August 1984Memo to Subscribers on Calculation of Pairs for Weekly Publications
February 1984The Dirichlet Multinomial Distribution As A Magazine Exposure Model
1983
June 1983How a Composite Method Has Overcome Telescoping, Prestige
& Replication in Readership Research
May 1983Alphabetical listing of Morgan Gallup Polls (1941-1982)
May 1983Marketing News - Section 1
January 1983Developing a Magazine Readership Validating Technique
1982
June 1982How Media Directors View Reach/Frequency Estimation
May 1982Casualness Statistics By Age & Sex, Report 1
April 1982A New Approach in Audience Measurement for Print Media
March 1, 1982Magazine Readership and Images
February 1982Readership Research: Need for Australian Advertisers and Agencies to Act
1981
April 1981Australian Outlook
February 1981Readership Research: Need for Australian Advertisers and Agencies to Act
January 1981Telescoping: The Skeleton in the Recent Reading Closet
January 1981Telescoping: The Skeleton In The Recent Reading Closet
(Summary Of Key Points)
1980
October 1980Labour Tax Cuts and Petrol Price Policies Popular
June 1980The Role Of The Mass Media In US Presidential Campaigns
May 1980Readership Research Today and Tomorrow
January 1980ARF Comparability
1979
October 1979Energy crisis or not - Government to blame for petrol price
March 1979International Conference on Consumer Behaviour
1977
December 1977Understanding Buyer Behaviour by A.S.C. Ehrenberg and G.J. Goodhardt
1976
March 1976Reach Of Multiple Issues Of Individual Publications And Combinations
1975
December 1975Election Predictions by the Australian Gallup Poll (1946-1972) & Morgan Gallup Poll (1973-1974)
December 1975The Polls on the Federal Election, December 1975
August 1975New way to measure consumers' judgements
March 1975Comparison of Approval of the Leaders and Voting Intention 1969-1974
1974
August 1974Survey of Election Issues and Electoral Reform
August 1974A New Look at the Australian Voter
January 1974Letter and report to Sir Philip Jones: Regular & Casual Readers of Melbourne & Sydney Daily Newspapers - 1971-1973
January 1974Reach And Frequency Estimation Services
1973
December 1973"Double Interview" Survey: Swinging Voters
November 1973Prompt Aids In Readership Research
January 1973Magazine Readership: Is There Something Wrong?
1972
December 1972Roy Morgan at the Canberra Press Club
August 1972Readership of Magazines
April 1972Measuring the Audience of Magazines
February 1972The Accumulation Of Audiences For Australian Publications
January 1972A Philosophy - Roy Morgan Research Readership
1970
December 1970Australian Outlook
October 1970Personal Media Probabilities
August 1970Research In Advertising: Gaps and Opportunities For The Next 3 Years
1969
January 1969A New Look At Reach And Frequency
1967
January 1967Advertising Reach and Frequency in Magazines
1964
1964Letters from Elmo Wilson & Polls on the Federal Election 1964
1946
1946Letters to Bill Gaskill
1945
February 1945Readership and Listing Surveys 1944/45
1943
February 1943Letters from William T Fox 1943 & 1947
1941
December 1941Public Opinion Polls - The Gallup Method
September 1941Sydney Sun Reader Interest Survey Paper published by Sydney Sun - September 1941
1941Letters from Mr & Mrs Magruder to Roy Morgan - 1940 & 1941